The program's ratings climbed slowly, but steadily throughout the 1970s and into the 1980s while Today experienced a slight slump in viewership, especially with Walters' decision to leave NBC for a job at ABC News.
On August 30, 1976, Tom Brokaw began anchoring Today while the program began a search for a female co-host.
Also unlike both the NBC and ABC shows, The Morning Exchange was not broadcast from a newsroom set but instead one that resembled a suburban living room.
The first host of the new program was David Hartman, featuring Nancy Dussault as his co-host.
Good Morning America has been the most watched morning show in total viewers and key demos each year since Summer 2012.
Hartman and Lunden led the show through several years of success.
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