You can do almost anything online these days: Check a bank balance, buy shoes, choose a mattress, order a cab.So when Roberta Caploe was ready to start dating again after a divorce, she didn’t ask her friends to fix her up or feel the need to frequent bars or health clubs.Many dating sites rely on matchmaking algorithms the same way that Netflix uses them to recommend movies.
Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.
Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.
But our research also found that online dating, however painful and time-consuming, often does produce the intended result if you use it well—and persevere.
According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like Match.com) and/or dating apps (location-based smartphone apps like Tinder).
Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.