Five giant billboards are doing a tour of institutions in an aim to get 100,000 British students to sign up by the end of the year.
Sugar Daddy For Me, the largest network in the world, boasts 45 million users, and, according to Femail's interviews with more than 20 of its female users, enables women to earn more than ,000 a year, as well as endless perks – and a handful of surprisingly substantial relationships with their sugar daddies.How about I take you on a trip to Aruba this weekend and we can work all that out?” The sun just rose in the west, but indulge me here. Maybe make him sweat for a few days thinking he’s blown it.On their website, the Norwegian company describes itself as a 'sugar daddy and sugar baby dating site' - but has been accused of encouraging prostitution and preying on the financial insecurity of students.The site reads: 'Sugardaddies are wealthy, established gentlemen who may already have a wife and family, however, their busy lifestyle and years of marriage mean the spark and magic is all but gone.'Sugarbabies should understand their Sugardaddy is not looking to replace his wife and children, but is looking for someone beautiful to pamper, spoil and share his downtime with.'A Sugarbaby is a beautiful young lady who is worth her weight in gold.There may exist some of this dirty business out there, there are gigolos and sugar mommies and daddies, but not the ones advertising online.You are simply going to pay your enrollment fees and wait for ever, while Agent Joseph ‘pops bottles’, on your tab every night.Finding the perfect arrangement doesn’t happen just because you want it. But here’s the bigger bomb she dropped: there was no prior discussion of arrangement terms of any kind. Now, the story is still playing itself out as I write this, but suffice it to say that this man has not, in the last several days, made an attempt to reach out and set up date number 2.It takes patience, and playing the game with the pieces you’ve been dealt. It’s confusing gauging when to have sex with a Sugar Daddy. She’s a late-20s, experienced woman, with a career, a degree, pets, and her own apartment. She essentially gave up her V-card for a couple of drinks and a view of the city from his room. But whether he does or not, the Sugar 101 lesson here is: if you’re going to give Sugar, you must first GET SUGAR.The huge billboards for Rich Meet Beautiful, which appear to be poorly translated, show a couple cuddling alongside the caption: 'Romance, passion, fun & 0,- in study loan? The huge billboards for Rich Meet Beautiful, which appear to be poorly translated, show a couple cuddling alongside the caption: 'Romance, passion, fun & 0,- in study loan? Pictured: One of the billboards outside Regent's University in London The Norwegian firm has already faced an angry response after a campaign in Paris, when the driver of one of its vehicles was arrested at the Sorbonne for ‘promoting prostitution’.Among the universities the billboards will be targeting are Regents University, Kings College London, the London School of Economics and the City of London Law School.