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Microsoft purchase also includes a ten-year licence to use the Nokia brand on feature phones, and simply by maintaining the Finnish manufacturer’s high standards they’ll have an easier task of persuading customers to transfer to the Windows Phone ecosystem over the next decade.The acquisition also includes the low to mid-range Asha brand, described by Microsoft as an “on-ramp to Windows Phone.”By building up Windows Phone though, Microsoft are doing much more than simply giving life to an ailing OS: they’re setting out a clearer path for the whole Windows ecosystem.These include the likes Office, Skype, Xbox Live, Sky Drive and Bing: services which are almost-globally familiar, and that can be pushed to more users via mobile.From the same document Microsoft lay out their need as simply as possible: “We will continue to support i Phone and Android/Galaxy phones with our services but we cannot risk having Google or Apple foreclose app innovation, integration, distribution or economics.”As the world goes mobile, Google and Apple are wresting more and more control away from desktops as their services (everything from Google Maps to the App Store) become dominant forces.And of course, Microsoft have already tried this unified approach before, a move which led only to the 0m write-down of the Surface tablets.

The handsets are cheap but durable, and Windows Phone 8 has been optimized beautifully to work fluidly even on lower-specced hardware.Apple is the best example of this approach to the mobile industry as they keep the production of both hardware and software in-house.This benefits developers by reducing OS fragmentation and creating consistent hardware specifications (meaning programmers don’t have to code their software to work on many different systems); it boosts the OS’s security by encouraging users to update to the latest version of the software; and it means that the user-experience is generally more consistent, leading to greater trust in the brand.The Independent's bitcoin group on Facebook is the best place to follow the latest discussions and developments in cryptocurrency.Join here for the latest on how people are making money – and how they're losing it.Microsoft’s acquisition of Nokia’s Devices and Services business looks like it will be the billion dollar plan that pushes Windows Phone into the big leagues.In an email to staff Microsoft CEO Steve Ballmer has described the move as “a bold step into the future” and the “next big phase of the transformation we announced on July 11.”This ‘transformation’, turning Microsoft into a ‘devices and services’ company, is key to the company's continuing survival, and would be impossible without Nokia.Yes, the difficulties that faced the Surface are different from those that Windows Phone must contend with, but the example shows that building both hardware and software in concert does not guarantee success.However, it’s not just the high-end of the market that Nokia’s acquisition will affect.Meanwhile, figures released by BGR note that 81.6 per cent of all Windows Phone sales coming from Nokia hardware, and as Ballmer noted during the Nokia conference: "sales of Nokia Windows Phones have gone from literally zero two years ago to 7.4 million units in the most recently reported quarter.” It seems logical that if Microsoft want to capitalise on this momentum, small though it is, then assuming direct control of Nokia’s resources was the best way to go.This direct control will mean better integration of handsets with Windows Phone 8.


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