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Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves.Because they hadn’t, they were obviously not as creative or smart as they had previously thought, and needed to call in creative experts. The nine-dot puzzle and the phrase “thinking outside the box” became metaphors for creativity and spread like wildfire in marketing, management, psychology, the creative arts, engineering, and personal improvement circles.Let’s look a little more closely at these surprising results.

It's an interesting experiment, but the author's conclusion cannot possibly follow from the results of it.Even though they weren’t instructed to restrain themselves from considering such a solution, they were unable to “see” the white space beyond the square’s boundaries.Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots.Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. One of Guilford’s most famous studies was the nine-dot puzzle. Guilford was one of the first academic researchers who dared to conduct a study of creativity.It was an appealing and apparently convincing message.Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.The first group was given the same instructions as the participants in Guilford’s experiment.The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array.He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page.Today many people are familiar with this puzzle and its solution.

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  3. With all due respect, Professor Boyd, your argument is not at all compelling. It seems that you are taking the "thinking outside the box" TOTB metaphor much more.

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