The average person can easily find their way around an everyday website.
This weighs in heavily if the person is looking for a short term non-committed relationship.
For online dating and chat rooms, this means you can browse potential partners and plan a date from anywhere, and anytime.
On top of that, people have become generally more web-savvy.
People no longer have to be home, at the office, or at an internet café to try their luck with finding a partner.
But the most obvious expression of people's tendency to use quicker and more efficient tools is the rise of mobile dating apps.