The company also eliminated the Google social layer; users no longer needed a Google profile to share content and communicate with contacts.
The transition began with You Tube, where a Google profile was no longer required to create, upload, or comment on a channel, but a Google page was instead required.
On January 14, 2009, it was announced that Google would be open-sourcing the product Jaiku released their API, which allowed programmers to make their own third party software components such as Feedalizr.
One of the main differences between Jaiku and its competitor Twitter was Lifestream, an internet feed that shares users online activities utilizing other programs such as flickr for photos, for music, and location by mobile phone.
The site allows users to keep in touch and interact with friends either through the website, or through the mobile application.
These sections optionally link to other social media accounts one has, any blogs one owns or have written or sites one is a contributor to. Once a circle is created, a Google user can share specific private content to only that circle.
For example, work themed content can be shared with only colleagues, and one's friends and family could see more personal content and photos.
Since Jaiku became open-source, the Lifestream function was removed.
allows users to post their thoughts, opinions, and comments in regards to their lives or any other subject.