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Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. One of Guilford’s most famous studies was the nine-dot puzzle.
Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.
Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves.
Even though they weren’t instructed to restrain themselves from considering such a solution, they were unable to “see” the white space beyond the square’s boundaries.If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square.The correct solution, however, requires you to draw lines that extend beyond the area defined by the dots.Speakers, trainers, training program developers, organizational consultants, and university professors all had much to say about the vast benefits of outside-the-box thinking.It was an appealing and apparently convincing message. Guilford was one of the first academic researchers who dared to conduct a study of creativity.He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page.Swap Your Kawasaki with A New Engine Repower your Scag, Exmark, Gravely, Toro, Lesco, or other commercial walk-behind mower with a BRAND NEW Briggs and Stratton 17.5 horsepower engine. Pro Green Plus can service all brands of ATV’s including John Deere Gators!Here is an example of one that we just finished servicing this week.Because they hadn’t, they were obviously not as creative or smart as they had previously thought, and needed to call in creative experts. The nine-dot puzzle and the phrase “thinking outside the box” became metaphors for creativity and spread like wildfire in marketing, management, psychology, the creative arts, engineering, and personal improvement circles.There seemed to be no end to the insights that could be offered under the banner of thinking outside the box.