He tried and failed to launch a general purpose live streaming service with Justin. Eventually he pivoted into gaming, a niche where being tied to a desktop computer made sense.
"It is a holy grail." In the 1990s Sideman studied art and technology in New York.
"I was running a media technology agency for a while and trying to shove this down the throat of every client, but nobody wanted it," Sideman says.
Watching a You Now stream can be an overwhelming experience.
"It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.
Users can give digital gifts, essentially sticks, like hearts, fistbumps, or beers.