True was an online dating service that was founded in 2003 by entrepreneur Herb Vest. Its original name was True Beginnings.com, but the company felt that this name was too limiting, as company leadership wanted to expand the company into other markets one day.
In 2013, the domain was sold to True A lawsuit seeking class action status was filed against on Tuesday, June 12, 2007, alleging fraudulent billing practices, particularly charging members after they have cancelled their service. True Beginnings, LLC", was filed in Dallas County, Texas on behalf of Thomas Wong who resides in Washington and was a member of in August 2006.
Wong alleges he was continually charged for several months after he cancelled his membership with Wong is represented by Tycko & Zavareei LLP in Washington, D.
C.; and Crews, Shepherd & Mc Carty LLP in Dallas, Texas.
True is known for its strict policies regarding background checks, which are used to ensure that members are not felons or married.
Vest reports 16 million total members, as of May 2007, True advertised aggressively online and spent .2 million in online advertising from January to November 2006, more than any other online dating service.